Today is the last day of The Yum Factor on Kickstarter.
I wanted to thank everyone who backed the project from the bottom of my heart.
This is the end of this particular project on Kickstarter, but with some luck and elbow grease, not the end of the The Yum Factor.
$12,625 is nothing to scoff at, but unfortunately, it isn’t $63k.
One theory for why the project didn’t go viral is because the target audience for the show are everyday people across the nation who don’t understand what crowd-sourced funding is. Many of my friends and family who don’t live in the technology bubble didn’t understand it either. The Kickstarter page had over 650 likes and the the official Facebook page accumulated many likes quickly. People love the idea of the show and simply didn’t follow through to backing.
The success of a Kickstarter project relies heavily on backers at smaller increments and in the case of The Yum Factor, the $25 amount, which allowed people to submit their goodies via video to the show, simply didn’t reach the right audience.
I could go on all day on why it didn’t work, but the task now is how to make the show go on with or without Kickstarter.
One of the options is to relaunch the project, but only ask for a quarter of the funding to create a “teaser” to shop to Networks. Outreach to Networks and Media is already in the works.
For now, please know that you are absolutely awesome for having backed the project. If you would like to remain abreast of the what is happening, please “like” the official page on Facebook.
If you didn’t catch a glimpse of the roof top rain dance that I created to bring in the dough, please check it out.
Thank you and I hope that whatever it is that you are working on or wishing for happens for you! Please never hesitate to reach out if I can be of help with anything.
Founder – RealFoodies, Inc.